3 Ways To Boost Your Firm’s Sagging Reputation

By Kali Hays Any firm, be it a glossy multinational or a hyper-focused boutique, is likely to face a reputational slump at some point, but there’s no reason to let that slump become permanent. Whether a lackluster reputation stems from…

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Battle Of The Brands: Aligning Individual And Firm Brands

While sitting in my office one Friday afternoon, I received a call from an acquaintance, Roger, the head of a prominent banking institution based in Southern California. He had finished up a meeting with another contact in the building and…

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5 Steps To Build Your Law Firm Brand

Some lawyers bristle at the idea that they have to market themselves in order to attract and retain new clients, holding the belief that legal smarts and quality work alone will be enough to grow their practice. And while those…

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Who’s Telling Your Story?

In the spring of 1994, a spirit of democracy came over South Africa as its people elected a new President, a man whom they had imprisoned for decades. Nelson Mandela’s inauguration began with a tribal poet, known among South Africans…

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When People Are Watching

Ever since I can remember, I’ve been a car enthusiast. Imagine my excitement at the age of three when my mom, Kathy, announced we were going to the car dealership to pick up my grandmother’s brand new 1979 Chrysler Cordoba.…

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How Much Of YOU Belongs In Business?

At some point during our professional upbringing, we were conditioned to strip our business relationships and interactions of anything and everything personal. This all-too-common practice suggests that professionals have one persona that is “all business” and a second that is…

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First-Class Passenger Or Business-Class Participant – What’s Your Preference?

Having worked within corporations, PR agencies, and professional services firms for more than 13 years, I’ve had of associating with a varied cast of professionals, a majority of whom can be grouped into two categories. I label the first type…

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What’s Behind The Suit: A “Major” Advantage

I had just started as the firm’s director of business development. Understanding that my success would largely depend upon my ability to win over the trust and respect of my attorneys, I immediately went to work initiating relationships, starting with…

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