ESP Insights2021-04-05T21:17:04+00:00

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Lawyer Business Development: Does A Great Website Really Matter?

January 8, 2021|

As law firm business development consultants and trainers, we know that a potential client referred to an attorney by even the most highly regarded referral source will inevitably do an internet search. It is essential that what they find validates what the referrer has said or what they think they know about the firm and/or the attorney.

Top 3 Things Lawyers Do Wrong On LinkedIn

April 18, 2020|

With all the headlines, notifications, news, noise and ads precisely tailored to grab and keep your attention, you might be looking to cut down on your social media consumption. But, unless you are on track to retire in the next 12 months, consider making some time for LinkedIn.

10 Ways To Continue Biz Development During Coronavirus

March 16, 2020|

During this strange COVID-19 scare, professionals are finding their typical interactions with clients, prospects and referral sources abruptly halted, postponed or altogether canceled. But, if you think those cancellations give you a pass to put your business development and marketing activities on pause, think again. Author Ray Davis has said, “a challenge only becomes an obstacle when you bow to it.” Despite all the craziness that currently exists surrounding the coronavirus, I submit there are a host of sanitary and safe business development and marketing opportunities for savvy professionals.