As the legal and business landscapes continue to evolve, law firms are under increasing pressure to specialize, deliver greater efficiencies and demonstrate more value—often at reduced cost. While word-of-mouth reputation remains important, it is no longer sufficient to drive sustained growth. Preparing the next generation of rainmakers and firm leaders requires a strategic and proactive response to these shifts.

The Advanced Business Development program is designed to:

• Transform high-performing service partners into confident, consistent rainmakers
• Identify and target the next tier of ideal clients who align with an attorney’s strengths and interests
• Build customized, sustainable methods for staying top-of-mind with professional networks
• Tailor individual business development strategies to align with each attorney’s unique skills, experience, and personal style
• Equip attorneys for high-impact conversations—whether in pitches, networking settings, or client introductions
• Foster collaboration by learning from peers and seasoned professionals with proven track records of success

Program elements, benefits and outcomes include:

• Customized Business Development Plan: Each participant creates an annual business plan, complete with an opportunities calendar and budget, designed to align with their practice goals.
• Monthly One-on-One Coaching: Individual coaching sessions reinforce business development efforts, leveraging each attorney’s experience and capabilities.
• Monthly Peer Group Workshops: Facilitated sessions (groups of up to 10) create a supportive environment for cross-practice collaboration, relationship-building, and shared learning.
• Skills Training: Practical guidance on how to initiate and deepen conversations with clients, prospects, and referral sources to uncover new opportunities.
• 24/7 Pitch Support: On-demand support to help attorneys prepare for new business meetings, proposals, and outreach.

Participants in the Advanced Business Development Program report an increase in their practice of between 15% and 20% annually.