As the legal and business landscape continues to change, the pressures on law firms to further specialize and offer new efficiencies — at lower costs and at greater value— is unparalleled. Word-of mouth reputation, although important, no longer can solely fuel a firm’s growth objectives. Developing the next generation of rainmakers and law firm leaders requires a proactive response to shifts in the legal and business landscapes.

The Advanced Business Development program is designed to:

• Develop the next generation of firm revenue generators, evolving successful service partners into successful rainmakers
• Identifying the next tier of optimal clients that will keep attorneys engaged and excited
• Develop individual methods for staying top-of-mind with an attorney’s existing network
• Tailor specific and individual approaches to business development that leverages an attorney’s expertise and personal preferences
• Prepares attorneys for new opportunities including introductory conversations, pitches, and networking interactions
• Interfacing with and learning from colleagues who have demonstrated a track record of success and who are willing to mentor younger professionals

Program elements, benefits and outcomes include:

• Annual business development plan, budget and calendar
• Monthly, one-on-one coaching sessions solidify an attorney’s business development approach and leverages their capabilities and experience
• Monthly, facilitated group (up to 10 professionals per group) training sessions encourage peer-to-peer conversations and collaboration (across practices, industries, offices); bolsters relationships internally and builds trust among colleagues
• Skill development to confidently initiate or further conversation with clients, prospects and referral sources in an effort to uncover opportunities both within and outside of the attorney’s expertise
• New business pitch preparation – 24/7 access

Fee: $1,200/participant/month (ideally 10 participants per class)

Participants in the Advanced Business Development Program report an increase in their practice of between 15% and 20% annually.