424.277.3200 | Email

Jonathan Fitzgarrald is Managing Partner of Equinox Strategy Partners, providing service professionals and firms with strategic counsel to drive revenue and increase market visibility.

For nearly two decades and prior to founding Equinox Strategy Partners, Jonathan directed the sales and marketing at three, top business law firms.

Prior to his focus in professional services, Jonathan held senior-level sales and communications positions at various public and private companies within the high-tech, telecommunications, electronics, health care, and consumer products industries.

A clear, dynamic, and diplomatic communicator, Jonathan regularly speaks and presents to professional audiences on various business development and marketing topics.  He has been quoted in such publications as The Wall Street Journal, Los Angeles Times, The American Lawyer, the National Law Journal, The Recorder, ABA Journal, Strategies: The Journal of Legal Marketing, City News Service and on The CBS Evening News, and

For five years, Jonathan was a broadcast journalist and news anchor for a television network in San Francisco.  He is an accomplished equestrian, and is fluent in Spanish.




  • Member, ProVisors (professional networking referral group), 2008-present
  • Member, Legal Marketing Association Annual Conference Advisory Committee, 2015
  • Member, Board of Advisors, Legal Sales and Service Organization, Inc. (LSSO), 2014-2016
  • President of the Board, Jeopardy Foundation (community outreach program for at-risk youth), 2010-2016
  • Member, Legal Marketing Association Chief Marketing Officer Special Interest Group (SIG), 2014-2015
  • President, Legal Marketing Association – Los Angeles Chapter, 2012; Member, Chapter Board of Directors, 2008-2013
  • Co-Chair, QuickStart Legal Marketing Core Competencies, 2011-2012



  • BA, Brigham Young University


Jonathan R. Fitzgarrald
Managing Partner, Equinox Strategy Partners
269 S. Beverly Drive, Suite 1176
Beverly Hills, California 90212

Phone:  424.277.3200
Fax:  424.277.3201

Blog:  BADfortheBRAND

Jonathan’s engaging speaking style and ability to distill business development concepts into practical takeaways not only resonated with my 100+ member sales team but more importantly motivated them to up their game and put the techniques into practice.


Jonathan’s presentation captivated our group.  He made complex concepts friendly and easy to understand and provided practical steps for integration, all while entertaining us with colorful examples, stories and humor.  A true top flight professional.


Equinox’s unique and personal approach to business development streamlined my marketing efforts, which resulted in doubling my client base in less than a year.  Also, Jonathan’s coaching has become a crucial part of my professional development and is one of the most significant tools for my career success and satisfaction.

Karen Gabler 2