In his keynotes and trainings, Jonathan tells riveting stories and gives practical, concrete actions professionals can take to apply his insights. He engages every audience, and is masterful at getting them involved. I learn something new from him every time.
JONATHAN R. FITZGARRALD
424.277.3200 | Email
Jonathan Fitzgarrald is Managing Partner of Equinox Strategy Partners, providing service professionals and firms with strategic counsel to drive revenue and increase market visibility.
For nearly two decades and prior to founding Equinox Strategy Partners, Jonathan directed the sales and marketing at three, top business law firms. In 2017, Jonathan was inducted as a Fellow into the College of Law Practice Management.
Prior to his focus in professional services, Jonathan held senior-level sales and communications positions at various public and private companies within the high-tech, telecommunications, electronics, health care, and consumer products industries.
A clear, dynamic, and diplomatic communicator, Jonathan regularly speaks and presents to professional audiences on various business development and marketing topics. He has been quoted in such publications as The Wall Street Journal, Los Angeles Times, The American Lawyer, the National Law Journal, The Recorder, ABA Journal, Strategies: The Journal of Legal Marketing, City News Service and on The CBS Evening News, KNBC.com and Law.com.
For five years, Jonathan was a broadcast journalist and news anchor for a television network in San Francisco. He is an accomplished equestrian, and is fluent in Spanish.
PUBLISHED ARTICLES
- Profile, “Concentric Circles,” California Business Journal, June 2018
- Author, “5.5 Reasons for Engaging a Fractional Chief Marketing Officer,” Law Practice Magazine, January 2018
- Author, “Coach Your Attorneys to Overcome Their Fears of Business Development,” STRATEGIES+, A Blog For Legal Marketers, November 2017
- Author, “5 Techniques for Developing a Business Development Culture in your Firm,” Attorney at Law Magazine, August 2016
- Author, “Succession Planning: A Key Strategy for Law Firm Longevity,” Law360, April 2016
- Co-Author (with Heather Morse), “Generations at Work: Techniques for Levering Law Firm Talent at all Levels,” Greater Chicago Chapter of the Association of Legal Administrators Magazine, December 2015
- Author, “Getting the Most from Your Firm’s Boomers and Millennials,” The Recorder, June 5, 2015
- Author, “How Law Firms Can Navigate the Generational Divide,” Bloomberg BNA, May 4, 2015
- Author, “Technology’s Role in Business Development Coaching,” Beyond Strategies: The Blog of Legal Marketing, July 2014
- Author, “People Are Watching: How Your Personal Brand Can Affect Your Success,” Leadership Exchange, January 2013
- Author, “How to Successfully Navigate Law Firm Politics,” Los Angeles Daily Journal, March 2011
- Author, “Battle of the Brands: Aligning Individual and Firm Brands,” Law Practice Today (a monthly publication of the American Bar Association), November 2011
MEDIA COMMENTARY
- Quoted, “Millennial Lawyers Explain Why They Flock to New York’s Midsize Firms,” New York Law Journal, January 2018
- Quoted, “Founder of venerable family law firm winding down, though he’d rather not,” Daily Journal, November 2015
- Quoted, “Squire Misses Mark in Response to Reddit Gender Flap,” Law360, May 2016
- Quoted, “3 Ways to Boost Your Firm’s Sagging Reputation,” Law360, May 2016
- Quoted, “Attorneys Must Market Their Specialties to Stay On Top,” PR Newswire, March 2016
- Quoted, “Generation Gap: Big Law’s Aging Leaders,” The American Lawyer, September 5, 2015
- Author, “Getting the Most from Your Firm’s Boomers and Millennials,” The Recorder, June 5, 2015
- Author, “How Law Firms Can Navigate the Generational Divide,” Bloomberg BNA, May 4, 2015
- Quoted, “5 Steps To Build Your Law Firm Brand,” Law360, October 30, 2014
- Listed as one of the 50 Most Influential CMOs on Social Media, Forbes, September 2014
- Author, “Technology’s Role in Business Development Coaching,” Beyond Strategies: The Blog of Legal Marketing, July 2014
- Quoted, “Reach Customers Emotionally To Break Out From Rivals,” Investor’s Business Daily, May 20, 2013
- Author, “People Are Watching: How Your Personal Brand Can Affect Your Success,” Leadership Exchange, January 2013
- Quoted, “10 Tech Tips from the LMA Tech Conference That Increase Producitivity,” Strategies: The Journal of Legal Marketing, November/December 2012
- Author, “Battle of the Brands: Aligning Individual and Firm Brands,” Law Practice Today (a monthly publication of the American Bar Association), November 2011
- Author, “How To Successfully Navigate Law Firm Politics,” Los Angeles Daily Journal, March 2011
- Author, “Five Tips for Turning Introductions Into Opportunities,” Los Angeles Daily Journal, December 2010
- Author, “You’ve Bored Me To Tears and Now Want My Business?” The Trusted Advisor, November 2010
- Author, “Who’s Holding You Hostage?” Strategies: The Journal of Legal Marketing, October 2010
- Author, “Who’s Looking at You Kid? Tips for Properly Managing Your Reputation Online,” The Recorder, June 2010
- Author, “Law Firm Marketing Leaders, Tips from a Collection of Experts,” Tips Products, May 2010
- Author, “How Hot Dogs Can Charm Your Chapter’s ‘Higher Authority,’” Strategies: The Journal of Legal Marketing, March 2010
- Author, “Grains of Wisdom: the Similarities Between Rice Paddies and Law Firms,” Los Angeles Daily Journal, March 23, 2009
AFFILIATIONS
- Member, American Bar Association Membership/Recognition Committee, 2018 – present
- Member, Beverly Hills Bar Association Marketing Committee, 2018 – present
- Fellow, College of Law Practice Management, 2017 – present
- Member, ProVisors (professional networking referral group), 2008-present
- Co-Chair, Legal Marketing Association’s West Continuing Marketing Education Conference, 2018
- Member, Legal Marketing Association Annual Conference Advisory Committee, 2015
- Member, Board of Advisors, Legal Sales and Service Organization, Inc. (LSSO), 2014-2016
- President of the Board, Jeopardy Foundation (community outreach program for at-risk youth), 2010-2016
- Member, Legal Marketing Association Chief Marketing Officer Special Interest Group (SIG), 2014-2015
- President, Legal Marketing Association – Los Angeles Chapter, 2012; Member, Chapter Board of Directors, 2008-2013
- Co-Chair, QuickStart Legal Marketing Core Competencies, 2011-2012
SPEAKING ENGAGEMENTS
- Co-Presenter (with Heather Morse), “Legal Marketing Association Family Feud – Career Lessons from Veteran CMOs,” QuickStart, Legal Marketing Association Annual Conference, April 2019
- Co-Presenter (with Roxanne Jensen), “Lawyer Succession: Keys to Partner Compensation and Client Transfer,” C4CM Webinar, February 2019
- Moderator, “The New Responsibilities of the Relationship Partner,” Thomson Reuters Marketing Partner Forum, January 2019
- Keynote, “Professional Persuasion – Powerful Techniques for Getting Your Way More Often,” Genova Group International’s Developing Leaders Conference, September 2018
- Co-Presenter (with Robert Seabolt), “Latest Management Practices in Origination Credit for Partner Compensation,” C4CM Webinar, September 2018
- Co-Chair (with Robin Gerard), “Driving Value in the Legal Community,” Legal Marketing Association’s Continuing Marketing Education Conference, September 2018
- Co-Presenter (with Norman Clark), “Non-Equity Partner Compensation: Finding a Fair and Equitable Salary and Bonus Structure,” C4CM Webinar, May 2018
- Moderator, “Closing the Gap: Leveraging the Multi-Generational Law Firm Workforce,” Thomson Reuters Marketing Partner Forum, January 2018
- Presenter, “Millennial Associates: Managing, Compensating & Retaining this ‘On the Move’ Generation of Lawyers,” C4CM Webinar, November 2017
- Co-Presenter (with Cheryl Bame), “Leveraging Public Relations for Business Development Opportunities,” Genova Group International’s North American Conference, June 2017
- Keynote, “Establishing a Business Development Culture at Your Firm,” Genova Group International’s North American Conference, May 2016
- Presenter, “Attorney Persuasion: Powerful Techniques For Getting Your Way More Often,” QuickStart, 2017 Legal Marketing Association Conference, March 2017
- Presenter, “Attorney Persuasion: Powerful Techniques For Getting Your Way More Often,” Legal Marketing Association Public Relations Shared Interest Group (SIG) webinar, January 2017
- Presenter, “Measuring So You Can Better Manage,” Legal Marketing Association San Diego City Group, January 2017
- Presenter, “Measuring So You Can Better Manage,” Legal Marketing Association Orange County Group, January 2017
- Co-Presenter (with Heather Morse), “The Generational Divide,” Legal Marketing Association Kansas City Group, November 2016
- Presenter, “The 15 People Concept: How to Organize Your Business Development Efforts,” Harvard Law School Alumni Association, Los Angeles Chapter, September 2016
- Presenter, “Generational Marketing,” Legal Marketing Association Nashville Group, August 2016
- Presenter, “Cultivating a Business Development Culture at your Firm,” Geneva Group International (GGI) North American Conference, May 2016
- Presenter, “ROI: Measuring So You Can Better Manage,” 2016 Legal Marketing Association Annual Conference, April 2016
- Presenter, “Strategies and Tactics for Engaging Different Generations,” Terralux Marketing Forum, November 2015
- Moderator, “Impact of Generational Differences on the Evolution of the Modern Law Firm,” Legal NetLink Alliance Annual Conference, October 2015
- Presenter, “Strategies and Tactics for Managing Boomers, GenXers and Millennials,” Legal Marketing Association Capital Group, October 2015
- Co-Presenter (with Craig Brown), “RapidFire CRM – The No Spin Assessment of CRM Solutions,” Legal Marketing Technology Conference West, October 2015
- Co-Presenter (with Jessa Baker), “Compensating Millennial Associates,” C4CM Webinar, September 2015
- Co-Presenter (with Heather Morse), “Generational Marketing: Tactics for Leveraging Talent at all Levels,” Legal Marketing Association St. Louis Group, September 2015
- Presenter, “Leveraging Talent at All Levels,” Legal Marketing Association Southeast Region Annual Conference, September 2015
- Panelist, “Tales from the Trenches: Lessons Learned from LMA Leaders,” Legal Marketing Association Bay Area Group, August 2015
- Interviewer, “A Conversation with Los Angeles Lakers Owner Jeanie Buss,” Comerica Women Business Symposium, May 2015
- Presenter, “Generational Marketing: Strategies and Tactics for Engaging Different Generations,” 2014 Legal Marketing Association Conference, March 2014
- Panelist, “Best Practices for Communicating Strategies and Initiatives within Your Law Firm,” 2014 Marketing Partner Forum, January 2014
- Lunch Keynote, “People Are Watching! How Your Image and Reputation Can Affect Your Success,” USC Gould School of Law Annual Trusts & Estates Conference, November 2013
- Panelist, “Business Development Initiatives that Drive Firm Revenue,” Business Development Symposium, October 2013
- Moderator, “Business Development 2.0: Technology that Improves Lawyers’ Ability to Make Rain,” 2013 Legal Marketing Technology Conference West, October 2013
- Moderator, “Marketing & Branding in the Digital Age,” University of Georgia Alumni Association Southern California, October 2013
- Moderator, “A Law Firm Administrator’s Playbook on Legal Marketing,” Greater Los Angeles Association of Legal Administrators, February 2013
- Panelist, “ROI – The Only Technology Acronym That Matters,” 2012 Legal Marketing Technology Conference West, October 11, 2012
- Speaker, “The Best of the Web for Professional Development,” Legal Marketing Association’s Capital Chapter Webinar, August 16, 2012
- Moderator, “Is Content King? Being Visibile Online,” Social and Digital Media for Law Firms 2012, Hildebrandt Institute and West LegalEdcenter, June 20, 2012
- Co-Chair, QuickStart Legal Marketing Core Competencies, 2012 Legal Marketing Association Conference, March 2012
- Panelist, “Tech-Based Business Development Strategies,” Kohn Communications Webinar Series, February 27, 2012
- Guest Lecturer, “People Are Watching! How Your Image and Reputation Can Affect Your Success,” MBA Program, UCLA Anderson School of Management, January 2012
- Panelist, “Innovation Think Tank: Riveting Ideas by Remarkable Firms, ” Legal Marketing Association, San Francisco Chapter’s Technology Conference, September 15, 2011
- “Leaving “home”? Apartments increasingly popular,” The CBS Evening News with Scott Pelley, July 20, 2011
- Keynote Speaker, “The “Me” in Mediation: Personal Branding,” Southern California Mediation Association Annual Conference, May 21, 2011
- “LinkedIn Stock Soars at IPO,” The CBS Evening News with Katie Couric, May 19, 2011
- Presenter, “Market Yourself Like No One Else Can: How to Differentiate Yourself from Your Competition,” Simi
Valley Economic Development Forum, April 2011 - Co-Chair, QuickStart Legal Marketing Core Competencies, 2011 Legal Marketing Association Conference, April 2011
- Featured Speaker, “Own the Room: Persuade, Engage and Get Results!” Junior League of Los Angeles, March 2011
- Interview, “A Candid Conversation About Branding Featuring Marketing Expert Jonathan Fitzgarrald,” Stars of PR on Voice America, June 2010
- Speaker, “Playing Politics: How to Successfully Navigate the Law Firm Environment” 2010 Legal Marketing Association Conference
EDUCATION
- BA, Brigham Young University
CONTACT
Jonathan R. Fitzgarrald
Managing Partner, Equinox Strategy Partners
269 S. Beverly Drive, Suite 1176
Beverly Hills, California 90212
Email
Phone: 424.277.3200
Fax: 424.277.3201
Blog: BADfortheBRAND
Jonathan’s engaging speaking style and ability to distill business development concepts into practical takeaways not only resonated with my 100+ member sales team but more importantly motivated them to up their game and put the techniques into practice.
Jonathan’s presentation captivated our group. He made complex concepts friendly and easy to understand and provided practical steps for integration, all while entertaining us with colorful examples, stories and humor. A true top flight professional.
