Some lawyers bristle at the idea that they have to market themselves in order to attract and retain new clients, holding the belief that legal smarts and quality work alone will be enough to grow their practice. And while those qualities are essential to being a successful attorney, it’s also true that even a bit of marketing savvy can go a long way to getting more work.

Enter law firm branding. The concept of developing a brand to more effectively market legal services to potential clients…

Click here for the full article, authored by Jonathan Randles of Law360.