Consultancy to Advise Service Professionals on Strategic Initiatives for Growth
In an effort to provide service professionals with strategic direction for growth, sales and marketing veteran Jonathan Fitzgarrald launches Equinox Strategy Partners.
“Perhaps more than ever before, it’s crucial in today’s highly competitive marketplace for providers of professional services to have a strategy that keeps them relevant,” said Joel J. Berman, a partner at Jeffer, Mangels, Butler & Mitchell LLP. “Jonathan provides a strategic framework in which professionals can organize their business development efforts in a way that promotes growth.”
Equinox Strategy Partners leverage more than two decades of in-house experience—client development, marketing and public relations—toward developing and positioning top professionals within legal, accounting, insurance and financial services.
“Jonathan is highly respected in the business community for being a consummate professional,” said Rebecca L. Torrey, a partner at Manatt Phelps & Phillips LLP. “His unique and creative approach to business development drives bottom-line results, which is what sets him apart from the others in his field.”
“Jonathan is an incredible strategist and thought leader whose charisma works to forge dynamic relationships and partnerships with some of the most successful professionals in Southern California,” said Kin Cheng, board member of Financial Services Industry eXchange (FSIX), a networking organization for financial services professionals. “Consistently generous with his time, Jonathan takes it upon himself to invest in others, his community, and to further developing his own skill sets that enhance his ability to successfully manage key relationships and business opportunities.”
Prior to launching Equinox Strategy Partners, Jonathan spent nearly two decades leading the sales and marketing efforts for some of California’s top law firms, including Greenberg Glusker Fields Claman & Machtinger LLP and Jeffer Mangels Butler & Mitchell LLP. He regularly speaks and presents to professional audiences on various marketing and business development topics. Jonathan has been featured in such publications as The Wall Street Journal, Los Angeles Times, National Law Journal, The Recorder and the American Bar Association Journal, among others.
“Know-like-trust-refer is the standard for service professionals looking to grow their business,” said Steven J. Hendricks, president and chief executive officer of ProVisors, a business referral network of over 4,000 professionals. “Jonathan is a dynamic professional who truly advocates and exemplifies this standard for doing business.”