Planning for the “New Ab-Normal:” Positioning your firm for success in 2021 and beyond

By Jonathan Fitzgarrald

The world has changed. Prior strategies may not solve new challenges. Whether looking to finish the year strong or position your firm for a successful start to 2021, now is the time to align new marketing, business development and public relations ideas behind achieving your firm’s business goals.

Join a panel of industry-leading experts as they impart lessons learned from 2020 and share new ideas for remaining relevant. Attendees will learn:

  • Best practices for realizing client development opportunities in a virtual environment
  • Unique, public relations strategies for engaging target audiences with an integrated, multi-channel approach
  • New approaches for re-positioning firm expertise in order to solve new, market challenges
  • How to maximize results on reduced budgets
  • Ways to elevate your role within your firm

Jonathan R. Fitzgarrald, Equinox Strategy Partners
Jeff Roberts, Moiré Marketing Partners
Jamie Diaferia, Infinite Global

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