The Future of Business Development – Positioning Yourself to Thrive in Post-Pandemic Marketplace

By Jonathan Fitzgarrald and Lana J. Manganiello

Future of Business Development Graphic

Jonathan Fitzgarrald moderated this webinar by the California Lawyers Association discussing how, as professionals prepare to “return to work,” everyone is wondering the same thing: what will “work” look like when the pandemic is over? Some aspects of business will return to how they were before March 2020 while others have changed forever. Approaching client development in a pre-pandemic manner is no longer a viable option for client-focused lawyers. Learning how best to position yourself and your practice in the next normal will be a critical element to your future success.

In this 60-minute live workshop, we will address:

  • What traditional client development routines/behaviors will return and which have changed forever
  • New norms in relationship building/networking
  • Repackaging your expertise to meet current client and prospect needs
  • Critical elements of your online presence

Jonathan R. Fitzgarrald
Managing Partner, Equinox Strategy Partners

Lana Manganiello
Director, Equinox Strategy Partners
Joseph Welch
Shareholder and Co-Chair, Buchalter’s Agribusiness/Agrifinance Group

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