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As law firm business development consultants and trainers, we know that a potential client referred to an attorney by even the most highly regarded referral source will inevitably do an internet search. It is essential that what they find validates what the referrer has said or what they think they know about the firm and/or the attorney.

Changing employment legislation. Workforce and business in transition. Unprecedented political division and tension. Pandemic impact with no end in sight. Employers are dealing with more than ever and are looking to trusted advisors...

The world has changed. Prior strategies may not solve new challenges. Whether looking to finish the year strong or position your firm for a successful start to 2021, now is the time to align new marketing, business development and public relations ideas behind achieving your firm’s business goals.

History shows us that while markets are contracting, those that will survive and thrive make certain that their outreach and visibility are expanding.

With all the headlines, notifications, news, noise and ads precisely tailored to grab and keep your attention, you might be looking to cut down on your social media consumption. But, unless you are on track to retire in the next 12 months, consider making some time for LinkedIn.

With coronavirus upending the whole world, most activities having to do with ‘new business’ are in a holding pattern while we all wait to see what will unfold next.

During this strange COVID-19 scare, professionals are finding their typical interactions with clients, prospects and referral sources abruptly halted, postponed or altogether canceled. But, if you think those cancellations give you a pass to put your business development and marketing activities on pause, think again. Author Ray Davis has said, “a challenge only becomes an obstacle when you bow to it.” Despite all the craziness that currently exists surrounding the coronavirus, I submit there are a host of sanitary and safe business development and marketing opportunities for savvy professionals.

The Los Angeles Business Journal has recognized Equinox Strategy Partners as a nominee for its inaugural Emerging and Small Business Award that recognizes the leaders of emerging and small companies in Los Angeles who are making an impact and driving economic growth.